As a YouTube channel you are most familiar with the platform, but if you look around you’ll notice that much of our daily life is by now happening on platforms. Uber provides for your transportation, AirBnb lists accomodations anywhere, Amazon is your one-stop-shop for nearly everything. What all of them have in common is that suppliers can use the platforms’ infrastructure to reach customers. They are the matchmakers between supply and demand and if they weren’t incredibly low-threshold to both sides you probably would’t run a music channel. This new level of participation especially on the supplier-side, in turn, creates much more competition, of course. In many cases, professional creators even compete with amateur creators, a situation that would’ve been inconceivable in Hollywood.