Livestreaming Platforms

What is the Future of Music Livestreaming According to the Industry Experts from Most Wanted Music Berlin?

Jens Michow (Executive President Bundesverband der Konzert- und Veranstaltungswirtschaft (BDKV) e.V.):

Called the situation right now the destruction of the concert industry. The coming 12-18 months will not allow space for tours. Expects a recovery of the live music industry by the third or fourth quarter of 2023. He also said that most of the businesses won’t survive without (financial) support (nothing new here)… The live biz will be stronger than ever before, once Corona is history. In his eyes, livestreams (of performances) carry potential to provide added value to any event. Concert promoters will focus strongly on a “live plus digital” approach. In addition, he prospects that livestreams will be around as digital only offers more than before.

Complete talk: (German only)

Platforms Statistics YouTube

What YouTube Channels Can Learn from the Failure of Quibi

A few days ago I stumbled upon the shut down message of a business I had never heard of before – Quibi. Quibi was trying to create a streaming platform with self-produced content and licensed movies in short episodes, all with the idea in mind to be mobile-first.

Quibi’s story
Inequality Platforms Statistics YouTube

The Concept of the Platform Economy

As a YouTube channel you are most familiar with the platform, but if you look around you’ll notice that much of our daily life is by now happening on platforms. Uber provides for your transportation, AirBnb lists accomodations anywhere, Amazon is your one-stop-shop for nearly everything. What all of them have in common is that suppliers can use the platforms’ infrastructure to reach customers. They are the matchmakers between supply and demand and if they weren’t incredibly low-threshold to both sides you probably would’t run a music channel. This new level of participation especially on the supplier-side, in turn, creates much more competition, of course. In many cases, professional creators even compete with amateur creators, a situation that would’ve been inconceivable in Hollywood.